The ‘Eat Spain Drink Spain’ campaign was an exciting opportunity to showcase Spanish cuisine globally. Sopexa required me to create captivating artworks across billboards, posters, recipe cards and digital ads. We began with thorough research into Spain's culinary diversity and cultural significance to inform our artwork concepts, designed to entice audiences into exploring the country's culinary wonders.

Each piece aims to capture the essence of Spanish cuisine. Bold typography and captivating imagery invite viewers to delve into Spain's culinary delights. Recipe cards offer practical guidance for recreating authentic Spanish dishes, while digital ads leverage dynamic visuals to engage audiences and drive participation.

Throughout the process, collaboration and refinement are key. Working close with Sopexa to fine-tune the artwork, ensuring it aligns seamlessly with the campaign's goals and branding standards.