Mastercard required assistance in creating and developing a series of Mailchimp email campaigns for their internal learning and development team. Working within the company brand guidelines I was required to promote various training programs, workshops and resources.

We developed a content strategy, including engaging copy and visually appealing graphics. Then created a series of responsive Mailchimp email templates tailored to different types of communications: announcements, learning programmes, newsletters.

I was also asked to help with branding and creating materials for a Mastercard networking event in Barcelona, collaborating with the marketing team to generate logo concepts and visually appealing printed materials.